EMC to organize multi-city road shows

By : |November 22, 2006 0

David A Donatelli, executive vice president of storage product operations at EMC, talked to Pragati Simlote of CyberMedia News about the company’s latest storage platforms launch and the firm’s expectations from the same. Excerpts:

Could you elaborate on the latest EMC Storage Platforms launch? What are the target segments for these products?

EMC has introduced new versions of its high-end EMC Symmetrix DMX-3 system, mid-tier EMC CLARiiON CX3 UltraScale series system, EMC Disk Library virtual tape library system and EMC Celerra NS series IP system, which serve as the foundations of an information lifecycle management infrastructure. The new storage systems incorporate the latest technology and advanced EMC features to provide customers with superior functionality – combined with integrated, single-source service and support – to deliver the best overall value in the industry. These products are targeted towards mid-tier to high-end enterprises across all the verticals.

What is the USP of these storage platforms vis-à-vis competition?

EMC will offer better power efficiency, better management, and higher performance with the enhanced product portfolio. The Symmetrix DMX-3 model 950 offers up to 70 per cent more efficiency than alternative IBM and HDS products. The new end-to-end 4Gb/s (gigabit- per-second) CLARiiON CX3 UltraScale series systems delivers advanced functionality and up to 49 per cent more iSCSI performance and 74 per cent more fiber channel performance in combined environments than alternative systems.

EMC has fortified its IP leadership with the new models of the Celerra NS series IP systems and delivers 39 per cent performance advantage over previous generation and 49 per cent over standard filers. The third generation of the EMC Disk Library leverages the power of CLARiiON CX3 UltraScale series systems to delivers up to 2x performance advantage over previous generation and 83 per cent performance advantage over alternative VTLs.

[image_library_tag 036/16036, height=”279″ alt=”EMC’s David A Donatelli” hspace=”1″ width=”200″ align=”left” vspace=”1″ border=”1″ ,default]How will it enhance EMC’s market share in India or how will it help in growing EMC further in India?

EMC has the broadest product portfolio in the industry. We have further strengthened our portfolio and extended our technology lead with the launch. EMC is delivering the specialized systems that will help customers from mid-tier to high-end enterprises effectively and efficiently manage, share and protect their information. We are confident that the products will help us gain market share from competition and consolidate our position in the Indian market.

Will these new products drive ILM adoption? How does the launch fit into the overall scheme of things for EMC?

All the products introduced in the launch serve as the foundations of an information lifecycle management (ILM) infrastructure. The launch has extended our lead in ILM.

EMC is committed to deliver on its promise of providing the most technologically advanced and feature-packed storage solutions in the industry. When it comes to an information infrastructure, one size does not fit all. Customers have consistently told us that they want the right tool for the right job. They don’t want to compromise. Whether it’s a full-function high-end system that uses less energy or a mid-tier platform that is the fastest, easiest to use and most feature packed available, EMC is delivering the specialized systems that help customers effectively and efficiently manage, share and protect their information.

Does the company have any specific plans for the India market as far as these products are concerned?

India is an important growth market for us. These products will help the mid–tier to large enterprises in India effectively and efficiently manage, share and protect their information. We have already started educating the customers on the new launch. We also plan to conduct multi-city road shows in Q1, 2007, to reach out to mid-tier to large enterprises across these cities.

© CyberMedia News

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