EMC appoints Apara as Premier Velocity Partner

NEW DELHI, INDIA: EMC Corporation announced the appointment of Apara Enterprise Solutions as its Premier Velocity Partner. Under the EMC Velocity Partner Program (VPP), Apara Enterprise Solutions will market EMC's hardware, software solutions and services across India.

Under VPP, EMC has four categories, namely Signature Partners, Premier Partners, Advantage Partners, and SMB Partners. As a Premier Velocity Partner, Apara will be offering the entire portfolio of EMC information infrastructure solutions from entry-level to high-end solutions in India.

Apara provides integrated IT infrastructure solutions and consulting services portfolio ranging from enterprise storage, intelligent networking and enterprise security to secure messaging and application solutions.

Alok Ohrie, President, EMC India and SAARC, said, “Partners are a key focus area for EMC in India. We are 100 percent committed to forge and build long-term partnerships to reach out to customers spread across the country under the EMC Velocity Partner Program. As a part of our recently announced go-to-market strategy, we are looking at expanding our partner base to reach newer geographies and markets. The relationship with Apara Enterprise Solutions is a step forward in that direction and will enable both companies to better serve the $1 billion (According to industry estimates the total addressable information infrastructure market in India will exceed $1 billion by 2011) addressable information infrastructure market in India.”

“We are glad to have Apara on board which has an enviable customer portfolio in India. Their success has centered on their capability to think beyond boundaries and ability to resolve customers' business problems consistently,” said Sonik Porwal, Director Channels and Strategic Alliances, EMC India and SAARC.

MS Sidhu, CEO and Founder, Apara Enterprise Solutions said, “We believe that EMC’s comprehensive information infrastructure solutions portfolio will significantly strengthen our company’s offerings for customers across many vertical markets, including BFSI, telecom, ITeS, software, engineering services and design, energy and manufacturing. Customers in many industries are struggling with the exploding volume and complexity of digital information and we see a growing demand for information infrastructure solutions in India.”

“EMC has a proven portfolio and technology leadership in the market. We are proud to join hands with the information infrastructure leader and are confident that working with EMC will enable us gain traction in the market,” added Sidhu.

The EMC Velocity Partner Program is focused on ensuring partner profitability by enabling partners through the training, education, tools, and programs necessary to grow their business with EMC solutions.