Email marketing services for SMBs

EUGENE, OREGON: Palo Alto Software today announced that it has entered into a strategic alliance with iContact Corporation, a leading provider of web-based software that improves the efficiency of marketing communication for businesses and enterprises. iContact's email marketing best practices are now available to Palo Alto Software's small and medium-sized business (SMB) customers.

iContact Corporation's flagship product, iContact, is an email marketing service that allows businesses to easily create, send, and track permission-based email newsletters and surveys. iContact is the first application in the world to allow businesses to manage all of their online communications in one central web application. It allows its 31,000 customers and over 250,000 users to easily create email newsletters, blogs, RSS feeds, surveys, and auto responders.

"We are excited to bring two world-class companies together for this alliance," said Ryan Allis, CEO of iContact. "We share a passion for serving the SMB community with outstanding products and customer service. It's a perfect fit!"

"iContact is revolutionary. Everyday we are all constantly encountering spam filters and deleted emails while trying to get our messages across to potential customers. iContact provides an easy way to keep track of the performance of email messages with its charts and graphs that are populated in real time," said Sabrina Parsons, CEO of Palo Alto Software. "They've thought of everything -- 300 ready to go templates for your message, RSS feed capabilities, open and click through handling, bounce back handling and much more. We know our customers will never want to be without iContact once they've employed it."