Advertisment

EloraSoft launches c-Fabric for CRM

author-image
CIOL Bureau
New Update

Nisha Kurian

Advertisment

CHENNAI: EloraSoft in order to meet the Indian market trend is now providing

c-Fabric solution as c-Fabric Field Force Automation, catering to marketing and

sales, c-Fabric Supply Chain Management for planning and logistics and c-Fabric

Relationship Management for customer service. The company had launched c-Fabric,

a CRM (Customer Relationship Management) solution, some two years back, but

following resistance to CRM in the Indian market it had to make a course

correction.

EloraSoft has registered offices in United States, New Zealand and India.

"Personally I feel customer sales through CRM will take another two years

to pick up in India. For a lot of people here, CRM means different. When we hit

India with c-Fabric, we contacted nearly 500-600 CEO's of various companies, but

they were not willing to accept CRM though they are aware of it. Indian

companies do not look for long standing solution, rather their demand is for bit

by bit solution according to their current requirements," said EloraSoft

Corporation CEO and director Yeshwanth Sriram.

c-Fabric (Collaboration Fabric) solution provides choice of architecture and

platform and supports Linux, Solaris, and Windows NT/2000 addressing the

critical sales, services and planning requirements of a company. EloraSoft is a

pure Internet based application that connects the regional office, Channel and

head office into a single information repository. It has an integrated email

facility and also supports multiple WAP enabled devices for accessing critical

data.

Advertisment

EloraSoft's sales and marketing (Field Force Automation) solution is a

top-line cash machine that helps companies to increase their top-line through

increased sales. It reduces lost opportunities due to lack of real-time

collaboration, centralized information and ensures conversions through timely

follow-ups. The solution features campaign management, lead response capture and

qualification, auto-routing of prospects, prospect opportunity tracking, daily

sales activity tracking and complete invoicing and billing system.

c-Fabric marketing and planning solution primarily targeted at the

manufacturing industry is a bottom-line cash machine to help companies decrease

costs resulting from dynamic market demands. This solution integrates order and

sales forecasting module, central manufacturing schedule planner with built-in

materials, production and logistics planner, daily sales activity tracking

module etc.

Though CRM did not catch up, EloraSoft has designed Relationship Management

for customer service. Very shortly, EloraSoft is planning to launch Workgroup

similar to Lotus Domino, which will course activities like calendering, email

facility, action item etc of any organization through it. According Sriram they

don't want to leave any organization they approach with a no.

Expectations are pretty high for Elorasoft with good offers in the pipeline.

They aim to achieve Rs 2.5 crore in the coming fiscal. "You can build a

large company based on the cash flow rather than on any external support,"

believes Sriram.

tech-news