Effy Jewelry hopes to shine with predictive analytics

MOUNTAIN VIEW, USA: AgilOne, the cloud-based predictive marketing company, have announced that Effy Jewelry, a family-owned retailer offering fine jewelry collections, is investing in predictive analytics technology to improve the overall customer experience via its marketing campaigns.

With AgilOne Enterprise Edition, Effy will be able to create high-touch campaigns that better represent the luxury brand's image, as per a press update.

Effy turned to AgilOne because while the jeweler has very healthy sales at their brick-and-mortar stores, only a small percentage of its sales are done online. Online sales are a huge, relatively untapped opportunity for the jeweler that can bring repeat, high-value customers. With AgilOne, Effy will have the ability to effectively engage with customers across multiple channels in a coordinated fashion - from email to web to physical stores.

Prior to AgilOne, Effy did not have experience doing targeted post-purchase campaigns with customers. Going forward, Effy will be able to leverage data science to create long-term, profitable relationships with customers. The typical AgilOne Enterprise customer experiences 300 percent higher margins, and Effy realizes what this level of returns could mean for their business.

"Effy jewelry is defined by superior craftsmanship, thoughtful design and meticulous attention to detail, and we want our marketing efforts to match the quality of our brand," said Jennifer Pearson, VP of Marketing and PR of Effy Jewelry. "Our main marketing objective is to understand our buyers at a deep level and provide them with the luxurious buying experience that they deserve. AgilOne will enable us to create custom recommendations for our shoppers based on their past buying patterns that will help us grow our potential customer lifetime value in the long-run."