Economic rebound to drive ICT demand in APAC

CIOL Bureau
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MUMBAI, INDIA: Avaya announced the findings of its 'Tuning Into The Channel' survey conducted at its annual Avaya Asia Pacific Business Partner Conference in Beijing, China. The survey was conducted by polling participants from 20 countries in Asia Pacific who attended the conference.


The survey highlights a positive sentiment within Avaya's Asia Pacific channel network, with 64.6 per cent of the respondents expecting to see a demand surge in ICT before the end of 2010.

Among respondents, 37.7 per cent see the SME sector as the biggest driver for this increase over the next 12 months. This positive sentiment is supported by business momentum, as 40.5 per cent of the Avaya channel partners polled said their customers have identified 'making selected investments in projects to drive productivity' as a key strategy over the next 12 months.

Financial services (27.3 per cent) and telecom (19.5 per cent) are other key sectors identified as driving growth in 2010.


The survey identified unified communications as a big opportunity in 2010, with 36.3 per cent of the respondents identifying it as the best opportunity for the year ahead. The survey indicates that as many as 85 per cent of channel partners prefer to extend and invest in existing systems. As many as 61.5 per cent of channel partners polled are considering new contact center solutions to improve their own customer service capabilities this year.

“The positive sentiment shared by our channel partners is good news for Avaya,” said Chee Heng Loon, director-Channels, Avaya APAC.

“We see a similar reaction from many of our customers following our merger with Nortel Enterprise Solutions in Dec 2009. Avaya is well-positioned to strengthen our leadership in the region,” added Loon.