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Ebooks have changed the reading landscape: Survey

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CIOL Bureau
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BANGALORE, INDIA: Research from iModerate Research Technologies and Brock Associates finds that 66 percent of consumers with multi-function devices have increased their reading habits and 46 percent have been inspired to read more books in print

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In a recent study to understand how portable, multi-function devices (MFD) (e.g., iPhone, iPad, Blackberry, Android devices, etc) are changing consumer book reading habits, consumers who utilized these devices expressed a tremendous affinity for them, struggling to come up with any significant shortcomings to reading ebooks on them.

The two-part study with over 300 MFD owners who have read an ebook in the past 6 months, was conducted by online qualitative research firm iModerate Research Technologies and research and publishing consultancy, Brock Associates.

The study found that the top three reasons MFD users prefer reading on their device as opposed to a hard copy book are the convenience it offers (80 percent ), the ease of purchasing ebooks (61 percent ) and the backlit screen (41 percent ). Moreover, the three most common occasions for reading on MFDs are: while traveling (72 percent ), while waiting for an appointment (72 percent ) and while relaxing (70 percent ).

“I think we can expect to see growth in ebook consumption in the coming year because consumers suggest that reading books on a multi-function device is such a convenience to them,” says Laurie Brock, president of Brock Associates.

Brock added, “As long as they have their device with them 24/7, they are going to read on it — especially if the price for an ebook remains reasonable.”

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