eBay India introduces ‘Deals @ 10PM’ for mobile shoppers

MUMBAI, INDIA: eBay India announces ‘Deals @ 10PM' exclusively for its mobile consumers from Feb 26-28, 2014. The mobile only deals are being launched through an innovative social campaign wherein consumers decide on the deals they want.

The campaign is aimed at engaging eBay India mobile consumers shopping through its mobile site (m.ebay.in). Under the campaign, eBay India will unveil three different products every day for eBay India's Facebook page, Twitter handle and Instagram profile.

To unveil the deal, consumers will have to share and tweet the products. The higher the participation, higher will be the discount. Exclusive ‘Deals @ 10PM' will be available on products like Perfumes, Watches, Audio Accessories, Auto Accessories and Video Games from 10PM to 12 Midnight during this campaign.

Santosh Rao, head Mobile Commerce, eBay India, said "The eBay India Festive Mobile Commerce Survey conducted last year indicated that 78 percent shoppers prefer shopping on mobiles to get great deals on purchases and an astounding 45 percent of shoppers accessed shopping sites only at night."

"On eBay India, 24 percent of all customers visit eBay via a mobile device. With these invaluable insights, we decided to create special Deals @ 10PM for shoppers who log on to eBay India through their mobile phones."

Additionally, on Feb 26, 2014, consumers can participate in a one day contest on Facebook, Twitter and Instagram and share the most unconventional places/situations in which they have shopped through their mobile device. The most creative responses will get mobile exclusive incentives from eBay India and a personalised illustration of their entries.

eBay India mobile website provides consumers convenience to shop anytime, anywhere,. It is designed for smart phones and all GPRS / EDGE / 3G enabled feature phones, providing an end-to-end transaction platform for consumers to find, buy and pay for products online. The mobile web has been designed to offer a cleaner, vibrant and user-friendly interface.

eBay Vouchers can now be applied on the mobile. The website automatically recognises traffic from a mobile phone and diverts shoppers to the mobile web, ensuring a rich shopping experience. 

eBay India can also be accessed through a suite of Mobile Apps for the iPad, iPhone, Windows, Nokia and the Android allowing users to shop conveniently from their mobile device. The eBay apps can be downloaded from www.ebay.in/mobile.