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eBay India bets on growth in non-metros

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CIOL Bureau
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BANGALORE:Eyeing the growing Indian e-commerce market, online marketplace company eBay India, today launched an e-commerce guide to boost the e-commerce ecosystem.

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The company is keen to grow its business in Class B and C cities, which currently accounts for 40 per cent of the online shoppers.

The Indian e-commerce market is growing at 51 per cent CAGR.

The eBay e-commerce guide is an initiative taken to spread awareness and educate Internet users on e-commerce. Gautam Thakar, country manager eBay India marketplace, said that the company has more than two million users spread over 240 cities and towns in India.

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“We have around 12,800 sellers on eBay in India and around 38 per cent of the sellers are quitting jobs to sell on eBay.”

Highlighting the e-commerce trends in the Indian market place, he said it was starting to become a source of livelihood to many Indians. “Since this is a good way of starting a business and the low cost of entry, eBay is becoming a popular market place for businesses and also the unemployed graduates, women and retired people.”

Bucking the worldwide trend, a survey found that Indian shoppers preferred the fixed price format to the auction format for lifestyle and entertainment category products. It was also found that there is a huge demand for new-in-season retail or products that are just launched, in B and C class cities.

Thakar added that eBay is making the inefficient markets effective.

© CyberMedia News

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