eBay India bets on growth in non-metros

BANGALORE:Eyeing the growing Indian e-commerce market, online marketplace company eBay India, today launched an e-commerce guide to boost the e-commerce ecosystem.

The company is keen to grow its business in Class B and C cities, which currently accounts for 40 per cent of the online shoppers.

The Indian e-commerce market is growing at 51 per cent CAGR.

The eBay e-commerce guide is an initiative taken to spread awareness and educate Internet users on e-commerce. Gautam Thakar, country manager eBay India marketplace, said that the company has more than two million users spread over 240 cities and towns in India.

“We have around 12,800 sellers on eBay in India and around 38 per cent of the sellers are quitting jobs to sell on eBay.”

Highlighting the e-commerce trends in the Indian market place, he said it was starting to become a source of livelihood to many Indians. “Since this is a good way of starting a business and the low cost of entry, eBay is becoming a popular market place for businesses and also the unemployed graduates, women and retired people.”

Bucking the worldwide trend, a survey found that Indian shoppers preferred the fixed price format to the auction format for lifestyle and entertainment category products. It was also found that there is a huge demand for new-in-season retail or products that are just launched, in B and C class cities.

Thakar added that eBay is making the inefficient markets effective.

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