eBay Enterprise and Magento enhance omnichannel retailing

KING OF PRUSSIA, USA: eBay Enterprise announced the availability of a combined Magento and eBay Enterprise solution specifically geared towards enabling omnichannel success for mid-sized retailers.

The solution combines the highly flexible, open source front end customization of Magento's Enterprise Edition, pre-integrated with eBay Enterprise's modular omnichannel solution suite that includes a retail optimized order management platform comprised of: distributed order management, omnichannel inventory visibility, store-based fulfillment and dropship management.

The joint solution also includes modular options from eBay Enterprise's full suite of marketing and demand generation, fulfillment and customer service capabilities.

The Magento and eBay Enterprise solution leverages existing gateways within Magento Enterprise version 1.13 and provides access to omnichannel enabling capabilities, providing emerging retailers with the same capabilities leveraged by the IR Top 100.

With the most flexible front-end solution on the market provided by Magento, and eBay Enterprise's technology-driven expertise in supporting large scale omnichannel commerce for retail titans, retailers and mid-sized merchants alike can now leverage new technologies while maintaining low total cost of ownership and an accelerated time to market.

This solution fuels omnichannel growth without sacrificing brand identity:

• The joint solution is available to both new and existing Magento Enterprise customers.

• By leveraging Magento Enterprise, retailers can experience simplified deployment by eliminating the need for Magento customers to re-architect their existing implementations while activating new order management solutions provided by eBay Enterprise.

• The joint solution will be supported by a robust partner program leveraging Magento's partner and developer network that is specifically aligned to the unique needs of mid-sized retailers.

eBay Enterprise also revealed intent to create an Alliance Partner network to support greater retailer adoption of Magento and eBay Enterprise implementations. This network will expand upon Magento's current vibrant global network of solution partners and developers, providing a unique opportunity for System Integrators to design and implement omnichannel solutions that support the unique needs of mid-market retailers.

eBay Enterprise alliance partners will work directly with retailers to bring their omnichannel vision to life, leveraging the solutions data integration framework for rapid implementation and integration, and deliver seamless experiences today's connect consumers demand.