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Follow UsSAN JOSE, USA: Online auctioneer eBay today announced that it has acquired RedLaser, barcode-scanning application for iPhone.
RedLaser is the top-selling iPhone barcode-scanning application for comparison shopping and finding product information using a mobile device, according to a press release.
Terms for the deal were not disclosed.
The RedLaser technology is being used in a wide variety of applications including grocery shopping lists, gift registries, and nutritional tracking.
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"Mobile enables consumers to make impulse buys and convenient purchases wherever they are, and eBay is constantly innovating to make mobile shopping easy and reduce the friction in commerce," said Mark Carges, chief technology officer and senior vice president, global products, eBay Marketplaces.
He added that with RedLaser's innovative technology, eBay is continuing to help shoppers quickly find the best deals online, and eBay sellers would be able to list their items faster.
eBay plans to integrate RedLaser's barcode-scanning technology into its iPhone applications, including its eBay Marketplace, eBay Selling, StubHub and Shopping.com applications, providing more than 10 million users with access to product information for fast and easy selling and comparison shopping.
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The technology is designed to help consumers find great deals online for virtually any product with a barcode, and for eBay sellers to quickly create listings by accessing pricing trends and product details for millions of items in eBay's catalog.
The eBay selling application for the iPhone will be the first iPhone application to take advantage of RedLaser's barcode-scanning technology for mobile users to sell items online, the release added.
eBay is immediately transitioning RedLaser from a paid application to a free standalone application.
The company also plans to significantly increase selection on RedLaser by integrating more than 200 million listings from eBay, as well as product inventory from over 7,000 global merchants on Shopping.com, including 95 of the top 100 online retailers.