EatOnGo brings affordable services for breakfast skippers

Away from home and regularly skip breakfast due to lack of options? Well, this startup helps you bringing in pocket friendly menu and  food specialties from regions across the country and adding authentic flavours to your food. And what adds up to it is, the startup lets you order with no minimum bill or delivery charge.

Eatongo was co-founded in February 2015, by Udit Saran and Taru Raaj Agarwal to solve a recurrent problem for professionals that is  skipping their breakfasts and starting the day at work.

In a span of seven months of initiating service, this startup today has acquired a unique number of 3000 customers and has retained 60pc of its customers. The startup has been growing 70pc month-on-month.

The company currently serves in nine areas in Bangalore but plans to expand to the whole of the city by end of this fiscal year. And then expand the service in other cities like Hyderabad, Pune as well.

"We believe in building our brand value first and create a stable base. Our plan is to make it more process driven and automate the operations. We have been growing more through word of mouth marketing and plan to leverage the same way for a while," said Udit Saran, founder, Eatongo.

The venture is in advanced talks with investors and plans to close its first round of funding soon which is expected to be around 1 million. With the investment the founders plan to scale the business, enhance their marketing and technology which will help them climb the ladder.  They will also launch the company's mobile app on Android and iOS soon.

Currently consisting of a team of 30 members, the founders expect the team to grow easily upto 100 members by end of this fiscal year.

Taru Raaj Agarwal, co-founder, COO, says that the startup ecosystem is growing quite fast and so is the competition in the space. Thus entering the space at this juncture is a strong challenge to find the right talent and retain, although they try to hold on to them with incentives and engagement activities.

This food tech startup differentiates itself by adding ingredients from different regions. The company plans to add and expand its menu based on customer demands and feedback.  The company also aims to be an eco-friendly company in all its processes especially in its packaging.