e4e seeks to buy companies to grow business

Priya Padmanabhan

BANGALORE: In an industry full of IT services companies of various sizes and business models, e4e, prefers to position itself as a “business services provider.” The company’s activities focus on application, support and business process services in three focus areas-high-tech, health care and consumer finance.

Explaining the company’s positioning to CyberMedia News, SomShankar Das, president and CEO, e4e, said, “The company’s business model includes dedicated delivery of services for large enterprises that need some level of customization and also the delivery of technology-based services-on-tap model. This allows the provisioning of services to consumers and SMBs.”

E4e made its foray into the health care market fairly recently-a year ago. Its revenue mainstay remains the high-tech sector. Das said that e4e is looking for potential buy-outs in India and abroad in order to augment its service offerings.

The company is gunning for the $100 million revenue milestone by end of 2007.

Das feels that the current “services in a barrel” model is suitable only for large enterprises and thinks that the services-on-tap model articulated by e4e would go mainstream in 3-4 years’ time. “ We are seeing a democratization of technology services and now services are not just the prerogative of the large enterprises but also SMBs and consumers.”

The company has also rolled out a few on-demand services based on the number of processes required by customers in mortgage finance and customer support, based on the services-on-tap model.

Das likens the current IT services industry to the manufacturing segment. “There is a close similarity between manufacturing and services. In manufacturing, the global supply chains are spread across several locations. That is how they get price efficiency and roll out more products at a lower price. The same will also happen in services,” he predicts.

© CyberMedia News