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E-businesses launch mobile number verification service

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CIOL Bureau
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BANGALORE, INDIA: In wake of the guidelines imposed by the Telecom Regulatory Authority of India imposing the blanket ban on pesky calls and SMS to customers, several online business players have jointly launched SMS-free mobile number verification service called ZipDial to Verify.

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Also read: Will ban on pesky calls/SMSes prove counter-productive?

According to a release, ZipDial to Verify is a simple plug in on a web page for login, transaction checkout, account registration or any other feature for which the identity of the user needs to be strongly verified.  In the flow of the page a randomly generated ZipDial Number is displayed for the end user to dial.  When the user ZipDials this number (or gives it a missed call), this is detected on the ZipDial system and the user mobile number is verified.

The new service has been jointly launched by  Flipkart.com,a online retailer, Myntra.com, a online shopping portal  and TutorVista, a online tutoring company along with their group company Erudite. The new service enables end customers of the ebusinesses to shop and transact with verified mobile numbers, while eliminating any dependency on SMS release said.

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New regulatory restrictions from the Telecom Regulatory Authority of India (TRAI) on sending SMS to customers mean that the industry needs an SMS-free solution that works across customers of any operator with any mobile phone.

“When news of the TRAI guidelines broke, we quickly began working together with ZipDial to deploy the solution,” said Sachin Bansal, Co-founder and CEO of Flipkart.  “When ZipDial to Verify is live on the site, Flipkart will not have any interruption in our customers’ shopping experience.”

ZipDial to Verify is a patent-pending and innovative approach works on all phones and allows customers to better comply with the new TRAI guidelines on SMS delivery. ZipDial’s solution is based on dialling numbers — or giving a missed call — so there is zero dependency on SMS. 

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