In an exclusive interaction with CIOL, the founder of MVAS player, IMImobile, said the acquisition of dx3, will combine IMI’s experience in the mobile sector, with dx3’s expertise in the web domain.
“dx3 acquisition gives company a strong headway in European markets starting with
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dx3, considered a pioneer for first legal digital music downloads in Europe, provides dual (online and mobile) content delivery services and offers content in all formats, including full-length music, video, and real tones.
The company has major labels like Eircom, EMI, Findel, MTV, Sony Ericsson, Trinity, Virgin, and Universal as it partners and boasts of library of over two million legal music tracks.
IMImobile had been aggressively scouting for a suitable digital content provider partner in Europe in the mobile advertising space for some time now.
Vishwanath, while talking to CIOL in late August had hinted at the possible acquisition of company in Europe
“We are looking at acquiring some companies in Europe which fall into our technology road map. We are looking at companies who augment our technologies and expand our strategic operations in new geographies”, Alluri hjad said at that time.
IMImobile, adds Alluri zeroed on dx3 as it fitted in with IMImobile aggressive European expansion plan to establish itself as one of the largest managed service providers for digital content and converged value added services in the region.
Music…driver for acquisition
"That helps us to control operations and bring efficiencies and economy of scale”