Dunlop Aircraft Tyres updates best practice, adds CRM

MUMBAI, INDIA: UK-based independent tyre manufacturer and retreader Dunlop Aircraft Tyres, has enhanced its customer relationship management (CRM) module.

With sustained and rapid international growth which recently saw the launch of its first retreading facility in the Americas, Dunlop Aircraft Tyres needed to replace its legacy systems in order to establish a robust, scalable sales platform and drive best practice.

In order to maximize revenue opportunities, Dunlop required a solution which would enhance visibility, rigor and consistency across its global sales and CRM functions, and allow access to timely and accurate information on prospects and customers.

It selected Infor CRM following a review of Infor, Microsoft Dynamics and Salesforce. Infor CRM was selected on the basis of an established working relationship as well as its specific capabilities. The module would be initially deployed for 33 users globally.

Integrated fully with Infor CloudSuite Industrial, Infor CRM will be used to support market segmentation and forge greater alignment with the customer service team, providing historical data and production data from which to maximize customer service and boost customer satisfaction.

"As an OEM to the aircraft industry, communication with customers and prospects involve a high degree of personalization," said Stuart Hawker, Marketing Manager, Dunlop Aircraft Tyres. "By deploying Infor CRM, we are confident that we will lead the way in best practice across our sales and CRM activities, utilizing an accurate and consistent set of data in a timely and user friendly manner to make better decisions and inform future strategy."