Dumping print, publisher bets the ranch on apps

By : |April 2, 2011 0

NEW YORK, USA: The prince of coffee table books believes paper books are dead. Now he wants to be king of the app.

Since 1980, Nicholas Callaway has made the finest of design-driven books, building a publishing house and his fortune on memorable children’s stories and on volumes known for the fidelity of their reproductions of great art. But the quality of paper, ink and binding mean nothing to him now.

For Callaway, it’s all about apps — small applications sold in Apple’s App Store where books are enhanced beyond the mere text of e-books. In this cutting-edge new medium, cooks can clap hands to turn pages of an interactive recipe, a book about Richard Nixon can include footage of him sweating during presidential debates, a Sesame Street character can read a story out loud and, should your child get bored, the app can turn the tale into a jigsaw puzzle or a computerized finger-painting set.

To read full article click: http://www.reuters.com/article/2011/04/01/us-publishing-ebooks-idUSTRE7302Z020110401

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