Du benefits from WiFi hotspots monetization

DUBAI: Elitecore Technologies has helped du, the Tier-1 operator in the Middle East, to deliver enhanced WiFi services with monetization capabilities including location-specific, context-aware advertisements and offers across du hotspots.

The spread of public WiFi is a key aspect of the Smart City visions. The Elitecore SMP allows du to deliver enhanced WiFi services with varied usage options. That includes complementary basic Wi-Fi access, free high-speed access for government usage, as well as premium paid high-speed WiFi.

The platform also includes advanced management capabilities such as analytics and insights into usage and customizable push notifications for nearby WiFi availability.

Jihad Tayara , Vice President Business Development & Strategic Partnerships, du, said, “Elitecore’s comprehensive SMP helped us to offer anytime-anywhere connectivity, helping us to rapidly push forward the Smart City initiative in Dubai. With the Elitecore platform, we are able to develop business models that both benefit the public and create new monetization opportunities.”

Elitecore SMP modules offered at du include robust and convergent 3GPP AAA, MAP Gateway, PIAP-supported, TRA-compliant, multi-lingual customizable captive portal with branding and advertising capabilities, web self-care, partner settlement, voucher management, policy control and a prepaid rating and charging system.

Elitecore provided a monetization platform including mobile apps for iOS, Android and Windows, an advertisement server and reporting and analytics.