Dr.Pepper sips in JDA suite

SCOTTSDALE, US: The maker of Dr Pepper, Snapple, 7UP, Canada Dry, Hawaiian Punch, and Schweppes is set to drink in the juice of category management software solution. Dr Pepper Snapple Group, one of the largest beverage companies in North America with $5.7 billion in sales, is in production with JDA Planogram Generator of JDA Software Group.

While its past process would take as much as 600 hours and require 10 people to support, it now can boast of a fully automated process that takes about 40 hours to generate an equivalent number of planograms.

“We are ready to take on any sized planogram project for even the largest tier-one retailers with JDA Planogram Generator,” said John Williams, director, category management, Dr Pepper Snapple Group.

JDA’s solution accounts for bottler and fixture complexities, scales to an unlimited planogram quantity and leaves no room for human error, which saves our retail team at a minimum three weeks that they can now put towards higher-value projects.

“Instead of setting our retail customers’ planograms once per year, we can perform resets twice a year or even more, which many of our competitors just can’t handle,” Williams added.

Dr Pepper Snapple Group is using JDA Planogram Generator to produce massive quantities of highly detailed planograms for its 50-plus brands that include Dr Pepper, Snapple, 7UP, Mott’s and Canada Dry. Since JDA’s solution incorporates attributes such as user-defined merchandising rules, fixtures, assortment and performance data, Dr Pepper Snapple Group can quickly adjust product placement based on shopper insights and shifting preferences across stores to more effectively manage categories and increase profitability.

JDA’s Category Management solution enables Dr Pepper Snapple Group to mass produce store-specific planograms for any sized retail customer, thus the company is increasing its retail partnerships and making current accounts more strategic by adjusting for seasonality and changing consumer demand faster than its competitors, as shared in a press release.

As further added in the release, with the support of JDA Category Management solutions, Dr Pepper Snapple Group rates itself as being in the Top one percent of all consumer product goods companies in the area of space technology, process and methodology.