Do you 'like' cricinfo.com?

BANGALORE, INDIA: ESPNcricinfo has integrated one of Facebook’s new social plug-ins, and now allows fans to 'like' any player, story or photo and share it with their friends.

The site is one of the first companies to roll out the new set of products by Facebook on its website www.cricinfo.com, as announced at the F8 conference in San Francisco last week.

Stories, photo, gallery or player that a user 'likes' can have these updates appearing directly on his/her Facebook wall. Recommendations of similar content based on what you have liked in the past are also featured besides providing a list of which stories, players or photos are trending in popularity across the site.

Sambit Bal, Editor, ESPNcricinfo said, “Internet is a participatory medium, people trust their friends, and they want to share the content that they find interesting. And our readers are our most effective brand ambassadors. The Facebook ‘Like’ button is a great way to spread the word, and we are delighted to be among the first websites to have incorporated it.”

The launch of social plug-ins on ESPNcricinfo.com  will be followed in the weeks ahead with the rollout of similar tools on other ESPN sites, including ESPNscrum.com, ESPN.co.uk, ESPNF1.com and ESPNsoccernet.com.