Discovery Inc. acquires assets of ad-tech company ZEDO

Discovery Inc., announced that it has acquired the assets, technology and intellectual property of ZEDO, an advertising technology company based in both the United States and India.

The acquisition will bring ZEDO’s technology in-house and enable faster innovation across Discovery’s ad solutions. This acquisition brings key ad technology platform capabilities, including a Supply-Side Platform (SSP) and Real Time Bidding (RTB) capabilities, which enhances Discovery’s global direct-to-consumer (DTC) platforms, improves the consumer experience and drives monetization.

As part of the acquisition, Discovery will also onboard employees of ZEDO based in India and the United States.

“This deal will bring the Discovery and ZEDO teams together to enhance the overall consumer ad experience, as well as help push new innovation by integrating ZEDO’s capabilities with our global direct-to-consumer platform,” said Sudheer Sirivara, EVP, DTC - Global Technology, Discovery Inc.

The ZEDO asset acquisition builds on Discovery’s acquisition of AdSparx’s assets in 2020, which brought Server-Side-Ad-Insertion (SSAI) capability to Discovery’s global tech platform. The combination of ZEDO’s technology with Discovery’s SSAI and global video platform will deliver unparalleled video and ad experiences to its consumers.