C-Change 2104: Discovering big moments to jump!

JAIPUR, INDIA: It was all about path-breaking innovation, tips on how to be an innovating person and how to be fairy-tale innovators to all the CIO's present at the CIOL's C-Change 2014.

Today, it is very easy to look back and analyse a path-breaking story but seldom we do realize all the fog of doubts, fears, skepticisms and criticisms that a pioneer is confronted with when stepping on a big threshold into the unknown. It takes more than guts and lateral thinking to be a fairy-tale innovator.

How do you know for sure whether this is ‘the' moment for that big leap and not just a wrong cliff? How do you fasten the parachutes tight before diving into a completely new realm? What does it take - risk appetite, the perfect clock, some sixth sense, a bunch of smart advisors, that small nudge?

A Panel, including three such innovators, moderated by Dhaval Gupta from CyberMedia took the podium to debate, discuss and innovate on the theme, 'Eureka detectives: Discovering that big moment to jump'.

Among the panelists were Ranjan Malik, Erehwon Consulting, Pawan Kumar, filmmaker and Pertisth Mankotia, CIO, Sheela Foam.

The panel, which sat to look out for innovative ideas and solutions from different industry verticals and precisely on Social and Mobile found that many CIOs present in the hall were pretty active on social media.

Sharing his experience to the panel and audience, Pertisth Mankotia, CIO, Sheela Foam said, "We wanted people to get the innovation experience with our brands. To address this in big way and to avoid secondary sales of our products in the market, we started using, RFID chips in our products. This resulted us to get detailed report and also helped us be more transparent in the system."

Another panelist Pawan Kumar shared his experience about his crowd funded Kannada movie, Lucia.

"I was not part of any production house. After I did my first film, I had to find producer for my next movie. And like many newcomers, even I had face rejections from them. In fact, all the rejections helped me take up the challenge for doing films," he said.

"We made the best use of whatever was available for free. And for me the only available tool for Google and social media platforms. Leveraging Facebook in an innovative way to start the movie Lucia, I had to approach my fan followers using crowd source model. Finally, we managed to pool 50 lakhs and we grossed Rs. 6 crores from the movie."

 

"When you do a game, there follows some optimisation to make the game better, and even better. A new game surprises everyone. The game-changer comes from someone who questions something. The problem today is: people are not asking the right questions," felt Malik.

"Why is it that we, in India, are talking like followers? Why do we need to play the game of China or the USA? Can we create a game changer for the world?" asked he.

"It is all about getting opportunities in areas that one can see only in hindsight. Most organizations are in the present-forward mode. If you are thinking outside the perimeter, you have to break out of the box to get to the outside," he added.

When asked about how one can help innovation, Mankotia said one should try and actively disrupt the comfort zone.