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Dine with the cast of 'Kites', courtesy Acer

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CIOL Bureau
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NEW DELHI: Acer has introduced an end-consumer offer called ‘Meet the Ace’. Under the scheme, customers buying an Acer computer, powered by Intel CoreTM i processor, will be entitled to participate in a contest, which will enable them to win a dinner with the stars of the movie Kites. The star of Kites, Hrithik Roshan, is also the brand ambassador for Acer.

Any customer, who purchases an Acer computer between April 28 and May 26 can enroll in this contest by answering a few questions related to the movie. The contest is rolled out across India where three couples will be treated to an all expense paid trip to Mumbai to meet and dine with the star cast of Kites. The company will also give away five Acer Smartphones and 50 Kites merchandise to other winners of the contest.

"Our association with Hrithik Roshan as our brand ambassador for the past three years has significantly enriched our presence in the market. With our proposition of fresh technology, first-to-market strategies, enhanced product lines and our expanding distribution and retail reach, we are confident of heading towards the top stature in India. Hrithik stands for everything that is great about the youth of our country and we believe that the association is a perfect match between what we stand for and what he represents as a brand–youthfulness, highly trendy, tech-savvy, friendly, adorable and aggressive," said S Rajendran, CMO, Acer India.

Expressing his enthusiasm about his association with Acer, Hrithik Roshan said, “Representing Acer implies, connecting with a brand that is synonymous with futuristic technology. Acer has always focused on state-of-the-art innovations that can simplify life through technology. This surely will take Acer to the peak of the global computing world soon. I am happy to be associated with Acer, the most preferred brand of today’s youth and I am sure that the mutual beneficial relationship will only become stronger with time.”

According to Prakash Bagri, Director– Marketing, Intel South Asia “Intel is delighted to collaborate with Acer for their `Meet The Ace' consumer offer. The Acer product line for this offer uses the all-new 2010 Intel CoreTM processors. Based on Intel's Nehalem architecture, these processors deliver smart performance for demanding mainstream applications such as music, gaming, videos, photos, social networking and more. We are pleased to work with Acer in this endeavor."

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