DigitalMR wins long-term contract with Cocedal Conseil in France

LONDON, ENGLAND & PARIS, FRANCE: Cocedal, a French-based qualitative research specialist, after careful evaluation has decided to sign up with DigitalMR to use its eCommunity platform and social media research services.

eCommunity is a software platform that will now allow organisations in France to recruit private online communities or community panels for the purposes of marketing research, co-creation, customer activation and customer advocacy.

The platform is multilingual and equipped with a range of useful marketing research tools, most of which have been especially designed by DigitalMR's researchers and software engineers in order to bring innovation and efficiency to the marketing research process. Some of the available tools that enable engagement with the community members are: Moderated Bulletin Board Discussions (enabling the use of rich media), Video and Photo Diaries for ethnography, Chat Group Discussions, Online Surveys, and Polls.

Cocedal Conseil owns a beauty panel with about 3000 women in France, which is used for marketing research purposes. The panel will now evolve to a fully-fledged online community for higher engagement and less churn. In addition to using the larger community for ad-hoc research for its clients, the community will be made available to companies or brands to consider recruiting their own private online communities for co-creation and insights.