Digital Media Time Spent on Mobile more than Desktop

America is following in the footsteps of India(Only about 20 percent of Indian people own desktop computers compared to over billion mobile subscriptions.), with smartphones consuming more time than desktop in the digital landscape. According to comScore, a global leader in digital business analytics, mobile is capturing two out of every three minutes Americans spend on digital media, leaving behind the concept of the desktop.

Desktop’s share dropped from 47 percent in 2013 to 35 percent in 2015, while smartphone(tablets included) rose to 65 percent of our time-consuming digital media.

The study found that digital media properties received more traffic from mobile than from desktop in last two years, an average of 11.3 million visits per month versus only seven million on a desktop. In fact, a full fifth of millennials — which comScore defines as 18- to 34-year-olds — don’t use a desktop at all anymore.

Smartphones stand as the most popular way to access digital media or for social networking. Facebook emerged as an undoubted winner with largest size and engagement. Facebook’s market capitalization has also jumped almost 275 percent over the past few years. These statistics say it all.

Though facebook stands at the top, Snapchat is witnessing rapid growth, especially among high school and college students. But no serious threats to Facebook as of now with networking titan and its subsidiary apps accounting for more than one in every five minutes Americans spend on mobile.