Digital in fashion for Harvey Nichols

EMERYVILLE, CALIFORNIA: Lyris, Inc. a digital marketing player, announced that premier fashion retailer, Harvey Nichols, has selected Lyris as its digital marketing partner.

Based on the need for an integrated email marketing solution to reinvent their digital marketing program, the company is implementing Lyris HQ.

Considered one of the world’s premier fashion retailers, Harvey Nichols is renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise, as a press release says.

“In evaluating our email marketing program, it was clear that Harvey Nichols needed a digital marketing solution that would provide segmentation, automation and seamless delivery and measurement of our email marketing campaigns to take our online marketing to the next level,” said Sandrine Deveaux, head of ecommerce at Harvey Nichols. “Lyris HQ delivers these capabilities whilst understanding our business’ needs as well as our fashion consumers — helping us execute successful campaigns that I feel confident will drive business results.”