Digital Data Protection: An Important Aspect for Enterprise Businesses

By : |January 22, 2020 0

Modern data protection uplifts public, investor and customer trust and furthers business continuityModern data protection uplifts public, investor and customer trust and furthers business continuity

Digitalization: The DATA spike factor

Data is considered a ‘new form of wealth’ for any business. Successful organizations/leaders have always relied on some form of data to make better business decisions by identifying and resolving poor-performing elements, understanding customer feedback and predicting market trends.

Because of this, the volume of data being created and captured is on the rise across nearly every vertical. Companies are spending more on in-house teams of data scientists and analysts to make better use of this data in their day-to-day operations, as well as leveraging insights to out-perform competitors in constantly evolving markets.

In this digital world, businesses rely on data availability to perform seamless business operations and meet customer expectations.

With the adoption of new-age technologies, there is an increase in data generation at the level of organizations. Embracing digital transformation strategies by companies is another factor that is driving the growth of corporate data.

Endorsement of cloud computing practices by IT industry/businesses has resulted in a manifold rise in the amount of data generated. Thus, the data is increasing exponentially and IDC predicts that it is expected to reach 44 zettabytes by 2020.

Modern data protection can prevent data loss and downtime, therefore increasing business profitability.

Data Protection == High Data Availability == Business Success

In this data-driven economy, companies are building information empires by generating loads of data through activities such as data collection, data sharing, data mining etc. Data protection solutions act as a safeguard to prevent data loss and make business-critical systems and applications accessible at all times – making them a key factor to sustainable success.

In an era where customers expect immediate access, any compromise can have serious consequences, both directly to the business reputation as well as to those of business services. The measures employed for high data availability need to permit, manage, and sustain the accessibility of data even when a disruption occurs.

Data protection strategies lay the foundation in establishing an organization’s reputation and are key to business growth.

Preparation for disruptions is important given the high probability of experiencing an event, such as a cyberattack, IT outage, building infrastructure issue, or natural disasters. Business continuity ideology is to preserve the continuity of service and the integrity of data during and after a disruption. It is impossible for businesses to recover if critical data is lost permanently.

In many cases services are forced to halt, so the purpose of disaster recovery is to restore access to IT systems and applications as quickly as possible. Together, business continuity and disaster recovery solutions help organizations survive the most common and consequential threats and overcome them, moving the business forward successfully.

Organizations believe implementing data protection practices will bring value to the business. According to a Ponemon study, 65 per cent of individuals whose personal data was damaged lost trust in the organization that experienced the breach.

Organizations with the primary goal of protecting customer data are better positioned to build stronger connections with their customers, which elevates brand value. Thus, comprehensive data protection strategies must be adopted by organizations to ensure data availability and promote business continuity, which in turn, amplifies business value.

   Nikhil Korgaonkar, Regional Director – India & SAARC, Arcserve

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