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Digital commerce apps market to grow at 18.8 percent CAGR to $4.1 billion through 2017

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Harmeet
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NEW DELHI, INDIA: The digital commerce applications market will grow at an 18.8 percent CAGR to $4.1 billion through 2017, said IDC.

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"Enterprises are looking to replace aging, custom-developed applications with more modern and nimble applications that allow them to move quickly into new markets with pop-up stores and omni-channel solutions that provide consumers and business buyers with a consistent experience regardless of where they research, shop, buy, and return goods and services - online, mobile, in the store, through the call center, and more," said Christine Dover, research director, Enterprise Applications and Digital Commerce.

The top five vendors in 2012, based on worldwide revenue, were IBM, Oracle, Digital River, hybris, and Demandware, accounting for 45.6 percent of the market total.

While much of the current market is focused on North America and Western Europe, where strong growth is expected to continue, Asia/Pacific, Latin America, and Central and Eastern Europe, and Africa are also expected to be fast growing throughout the forecast period.

Cloud solutions are increasingly popular as they provide enterprises with the ability to pop-up a new store, quickly enter a new market, create a new revenue stream, and more.