Digital make-over brush picked up at L'Oréal

BURLINGTON, USA: Demandware, a provider of enterprise cloud commerce solutions, announced that L'Oréal S.A., a beauty company with a portfolio of 28 international brands, is expanding its existing relationship with Demandware.

L'Oréal will use the Demandware Commerce platform to power the digital transformation strategy of its brand portfolio around the globe. Demandware will be the central platform for managing digital consumer engagement across all channels, including web, mobile, store and social, for more than 25 distinct brands. Demandware adds that it is a key pillar of the company's strategy to accelerate ecommerce growth and transform its technology framework to enable fast time to market, operational efficiencies, exceptional customer experiences and global branding consistency.

L'Oréal originally engaged with Demandware in 2010 through the L'Oréal Luxe products division in the US and Canada and successfully deployed the Demandware platform across several luxury brands, including Kiehl's, Lancôme, Armani and Yves Saint Laurent Beauté, and then extended into its Professional Products Division in the US for its Kérastase and Shu Uemura brands.

As part of its long-term digital transformation and growth strategy, the company identified the need for a global, scalable digital platform that will enable higher performance and efficiencies across all of its brands, as well as the most compelling and innovative brand experiences for consumers. Based on the success and strong growth of the L'Oréal Luxe brands in the US and Canada, L'Oréal made the strategic decision to consolidate digital commerce operations for its brand portfolio in all geographies onto Demandware Commerce.

"At L'Oréal, our mission is to put the best of beauty within everyone's reach. We have a very exciting vision for moving the company and our brands forward in this digital revolution and it's imperative that we have the best commerce platform underpinning our strategy," said Vincent Stuhlen, Global Head of Digital at L'Oréal Luxe.

"Demandware is an agile solution for fast deployment with an advanced ecosystem of partners, and provides an ongoing flow of innovation. After the success of our L'Oréal North American businesses, we are confident that Demandware is the right solution to further our eBusiness strategy worldwide," added Jean-Christophe Sautory, CIO at L'Oréal S.A.

We are truly honored that L'Oréal--the beauty industry leader--has decided to expand its relationship with Demandware. It's a testament to the scale of our platform and the benefits of our model. We look forward to working with L'Oréal as it turns its vision into reality," said Tom Ebling, CEO of Demandware.