Dharma develops eUnify for CRM, e-biz

BANGALORE: Dharma Systems of the US, a developer and marketer of data access

technology since 1987, has developed Dharma eUnify, a solution that enables

applications integration. By integrating information stored in legacy,

client/server and PC applications as well as multiple databases, Dharma eUnify

simplifies the creation of new applications that support CRM (Customer

Relationship Management) and e-business initiatives.

Speaking about the solution, Dharma Computers Pvt. Ltd. manager-strategic

marketing M Muralidhar said, "Through Dharma eUnify, one can use the

existing applications to make it Web enabled. It provides access to information

using industry standard SQL query techniques via ODBC and its Java equivalent

(JDBC). Developers need very little training for using it. This eliminates the

need for in-house custom data access coding, knowledge of proprietary tools or

learning complex application interfaces. The solution easily integrates with

other Enterprise Application Integration (EAI) technologies, enabling the

sharing and updating of information throughout the organization. Implementation

of Dharma eUnify requires no change in the customer’s existing IT

infrastructure and minimal staff involvement. Specifically, Dharma engineers

perform a requirement analysis during which required information sources are

identified. They then select and implement connection technologies and create

the unified metadata and business rules required to forge a unified view.

Industry standard query tools are used to access the unified information."

Dharma eUnify comprises the following modules: Dharma Integrator, which takes

application requests in the form of SQL queries, optimizes the distributed query

structure and distributes execution to the appropriate information sources. It

can interact with any tool that generates SQL queries. Dharma DataLink, a

customizable link that allows simplified access to unique application data in a

variety of formats, including indexed, flat, log and XML. Dharma Applink links

proprietary or packaged transaction applications to the Dharma Integrator. It

creates a relational view of the application information. Applink connects

applications such as ERP (Enterprise Resource Planning) and those based on CICS

(Customer Information Control System).

Currently focusing on the US market, Dharma is testing existing market

opportunities in India. It expects to reach total revenue of $200 million in

next two to three years. The company is planning to make its Bangalore center as

the regional center for Asia-Pacific markets. It also plans to have a marketing

office in Australia shortly.