DELL's empower program for channel partners

BANGALORE, INDIA: Dell on Tuesday announced the Dell Empower program, an incentive program for the channel partners aimed at providing differentiated experience to the customers and helps create opportunities for enhancing benefits to channel partners.

As part of the program, the channel partner will add value to the customer experience by providing a complete demonstration of the product, highlighting and explaining key product features and also make an accurate and complete record of the end customers’ information, as provided by the customers, said a press release.

This data is then thoroughly verified and fed into the Dell systems to update the warranty in the name of the end customer. It recognizes the effort of the channel partner in collating valid customer information, through a fixed incentive for every completed document uploaded by the channel partner on the Empower tool.

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Sanjay Yadav, Country head Channel and Distribution, Dell India, said, “This program creates a win-win situation for both the customers as well as the channel partners. The benefit to the channel partners is the incentive given on every form uploaded onto the Empower tool.”

He added that the customer has a smooth operating experience from the very beginning, as all initial setup tasks can be completed by the channel partner.

“The demonstration given to the end customer by the channel partners ensures that any product issues are recognized and taken care at retail counter itself,” he said.