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Follow UsNEW DELHI, INDIA: At a meeting held in Delhi, Dell announced the global launch of Vostro V13, its small-business line of laptops. Calling the laptop a product with brains and beauty, Ravi Bharadwaj, GM-SMB, Dell India said, “This combination is a rare sight. The Vostro V13 has all the features of a notebook one would want in a netbook.”
Being a product targeted at the SMB segment, Bharadwaj spoke of the vast opportunities in the space and how their latest product would cater to it. “One-third of the customer base is SMBs and the registered IT addressable market size is 7.6 million. As the market gets organized and more people start depending on systems to enable their business the IT requirements are going up,” he stated.
About a year back, Dell realized the clear needs of customers and hence evolved different business units to cater to the needs of each segment. Realizing that most SMBs have unique requirements, Dell offers customization to its customers. “Time, money and resource are the main requirements of an SMB to run their business efficiently. Lots of entrepreneurs say they don't understand IT, but that is slowly changing. They want IT but don't want to have to spend to support it. Vostro is one clear product that was launched for SMBs last year. It has all the features one would want, but also fits into the budget. Through this product we offer the three things a businessman wants-value for money, IT support and data protection,” said Bharadwaj, explaining the thought behind Vostro.
V13 is available at a starting price of Rs 28,000. The notebook has an aluminum chassis and zinc hinges. At 1.6kg and 13.3-inch, it is the lightest and smallest business laptop in its category.
Under the Vostro range there are eight different notebooks and three desktops. Speaking about the challenges of operating in the SMBs space, Bhardwaj pointed out that people tend to have long term plans. “We have to convince them to buy technology that they need now, that has a clear RoI. Technology is a resource and an enabler, not a capex,” he added.