NEW DELHI: The Indian subsidiary of Dell Computer Corp is aiming to double
its market share to 10 per cent by focusing on the insurance, telecom and
banking sectors, a company official said on Monday. "We are aiming at a 10
per cent market share by December 2001...(and) would like to be in the top three
brands in the country," said Dell Computer India managing director and
country manager, K S Viswanathan.
"Insurance could be a very large sector for information technology
deployment," he told a news conference. The company will also focus on the
telecom sector which will see large infotech investments after the opening up of
long distance telephony, Viswanathan said.
Dell Computer had a five per cent market share in the personal computer,
workstation and server market in the three months ending December, a rise from
3.6 per cent in the previous quarter. According to International Data Corp (IDC)
figures, Dell Computer is India's fourth largest computer hardware supplier
based on revenue.
It counts private sector HDFC Bank and software services firm Mastek Ltd.
among its domestic clients. The firm's unit sales in the quarter ended December
surged 141 per cent compared with the year-ago period while its revenues leapt
103 per cent in the same period.
India-specific figures for turnover were not available, but the firm said the
Asia-Pacific region accounted for about 10 per cent of the parent company's $32
billion annual revenue. Vishwanathan said the rise in fourth quarter market
share, revenue and unit sales was a result of Dell Computer's shift in selling
strategy to direct marketing from its earlier method of selling through
distributors and resellers.
(C) Reuters Limited 2001.