Dell takes ahead entrepreneurial initiative

CIOL Bureau
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ROUND ROCK, TEXAS: Dell, a provider in IT products and services for small and medium businesses (SMB) worldwide, today announced the global expansion of its Take Your Own Path (TYOP) campaign, which features pioneering entrepreneurs and showcases their use of Dell technology to help make their businesses successful.


Take Your Own Path is being introduced in the U.S., Japan, Germany, China and the UK following its initial successes in India and France.

The campaign celebrates entrepreneurs with joint local, national and global exposure through a variety of advertising and PR initiatives, including billboards, print advertisements and broadcast efforts.

It is also being integrated with Dell’s online marketing efforts, expanding on its Small and Medium Business Solutions Center and engaging in conversations on social media fronts such as Direct2Dell, Twitter and Facebook, said a press release.


“Dell has always believed that it takes an extraordinary person to launch and run a business. We understand the potential of medium and small businesses to transform the global economy and the Take Your Own Path campaign underscores Dell’s commitment to supporting individuals with a big idea,” said Paul-Henri Ferrand, VP of global marketing for Dell Small and Medium Business.

 “Today, Dell celebrates the many achievers and dreamers who dare to forge ahead in their own way with a view of how they could change the world, pushing boundaries and ultimately, leading the global economic recovery.”

“Our primary focus is on supporting high-impact entrepreneurs around the world,” said Linda Rottenberg, CEO and co-founder of Endeavor.


“Dell clearly understands the needs of entrepreneurs who take risks and bet big on business success. We’re excited to participate in this one-of-a-kind campaign.”

Intel and Microsoft are committed to entrepreneurs’ success and have joined Dell in supporting the Take Your Own Path campaign, said the release.

“The Take Your Own Path campaign reflects the entrepreneurial spirit of both Dell and Intel. We are proud to honor the Heroes who are part of the campaign through our support of this innovative marketing campaign,” said CJ Bruno, vice president and general manager, Intel Americas.

Rich Reynolds, general manager of commercial marketing for the Windows Business Group at Microsoft Corp added, “Time is money, and businesses are telling us that they save time, which can mean real money, with Windows 7 Professional. Together, Microsoft and Dell have engineered our products to assure out-of-the-box compatibility designed to help small and midsize businesses achieve their goals.”