DELL sharpens focus on distribution

BANGALORE, INDIA: Dell, leading end-to-end technology solutions provider announced its partnership with Iris Computers Ltd. for the distribution of its Enterprise and End User products and solutions.

The partnership will initially cover the Northern and Eastern parts of India before extending nationally. The deal includes the distribution of Dell's end user computing and enterprise range of products and solutions.

The partnership with Iris is expected to further enhance Dell's newly launched distribution strategy, enabling Dell to reach Iris's 3500 plus partner base. The Dell solutions available through the Iris partnership are Optiplex, Latitude & Precision, Dell's end-user computing offerings for businesses and PowerVault & PowerEdge Dell's storage and server solutions for the enterprises.

Vishal Sopory, CEO Iris Computer Ltd. said "The Dell-Iris relationship has evolved smoothly and successfully over its seven year association and this extension makes it even stronger. Dell has always given us great business opportunities and we have partnered with Dell to ensure its products are easily and readily available to partners & customers.

While this deal is presently applicable for the northern and eastern markets only, we look forward to implementing it nationally" Speaking about the partnership Ravi Bharadwaj, Executive Director, Marketing, Dell India said "We are extremely happy with the growth of our distribution business.