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Dell, Reliance to offer mobility solution

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CIOL Bureau
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BANGALORE, INDIA: Dell announced a bundling offer for its select range of notebooks/netbooks with specially designed wireless broadband package from Reliance.

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To be marketed as ‘NetConnect Broadband Plus’, the wireless broadband package will include a USB card and six months of unlimited wireless broadband (subject to a 'fair use' cap) on purchase of notebook/netbook.

Upon completion of offer period, customers can choose to enter any of existing Reliance plans available at that point of time. According to the agreement between the two companies, Dell will make these bundled computing products available through its established channel across the country.

Mahesh Bhalla, Director and GM—Consumer Sales, Dell India stated, “Internet proliferation along with attendant benefits across business as well as personal use has been a key driver in the PC market. But the real catalyst in laptop sales would be when Internet access becomes easier, affordable and consistent."

He further added that this is the first step towards Dell’s objective of becoming complete solution provider. The offer will allow 'computing on the go' and is best suited for video streaming, video surveillance, rich media content and superior Internet browsing.”

“The Internet and laptop penetration in the country are growing at a phenomenal rate of over 20 percent per annum, giving us tremendous potential to jointly tap and offer greater value to our customers. This alliance with Dell, together with vast footprint of Reliance will further catalyze the growth of PC and internet penetration, especially beyond the top cities in the country,” said Vrajesh Shelat, Head—Wireless Data Business, Reliance CommAX