Dell intros 'My Dell Rewards' unique Facebook engagement program

NEW DELHI, INDIA: Dell India announced its Facebook Engagement program called "My Dell Rewards", designed to connect the brand more closely with end users of technology. A customer focused program aimed at building a deeper engagement with consumers, the Facebook Rewards Program is a first of its kind exclusive engagement initiative.

The program is built around three levels of engagement for audiences to obtain and accrue reward points. The first level is simply to register with the program on Dell India's Facebook page. Users can then increase points by referring the program to friends, family, acquaintances on their social network.

The third level of engagement will involve users to be a part of ongoing conversations and participate in contests hosted on the Dell India Facebook page. Participation in these activities will help users to earn and accumulate points on an ongoing basis. These reward points will be redeemable on purchase of Dell products from Dell's online retail portal- Dell Express Ship Affiliate (DESA). These points are also transferrable, so users can also gift them to a friend or a loved one.

With a number of contests and conversations lined up, Dell expects to increase engagement to the next level in the coming months, thereby living up to the brand's message - power to do more.