Dell India launches 100th exclusive store in Bangalore

BANGALORE, INDIA: Dell India today announced the opening of its 100th Dell exclusive store in Rajajinagar in Bangalore.

Located on Dr Rajkumar Road, 4th Block, Rajajinagar, the store offers the entire range of Dell's consumer products- laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, as well as related peripherals.

Announcing the launch, P Krishnakumar, executive director & general manager, Consumer & SB, Dell India said, "We are very happy to launch our 100th exclusive store in Bangalore. It has been our endeavour to enhance customer experience at our stores with superior products, service and the Dell experience."

"We are very excited to open our marketplace to sellers in these popular categories and offer a broad selection, affordable prices, great convenience, and reliable delivery to shoppers across India. Dell's 100th exclusive store in Bangalore would not only help us boost sales but also will enable us to educate the masses about Dell's revolutionary technologies," he added.

In India, the process of buying a laptop or desktop is still a significant decision by consumers. The wide display of products and knowledgeable staff allows the customer to enjoy a rich technological experience with an environment to make an educated and informed purchase decision, said Dell.

Dell in India plans to double the number of Dell exclusive stores in next six months.

With this plan, Dell India also plans to deepen its foothold in tier-2 and tier 3 markets.