Dell, Croma announce retail partnership

By : |March 25, 2008 0

CHENNAI, INDIA: Dell and Croma, a consumer electronics retailer in India, today announced the availability of Dell laptops and desktops in Croma stores.

This marks the first time that Dell products are made available in India through a retail outlet in the country.

Beginning April, customers will be able to place a customized order for a wide range of Dell products at select Croma stores in Mumbai.

"Our primary goal is to create an environment where customers can experience Dell’s technology first hand. The agreement with Croma will strengthen Dell’s consumer presence in India, making our products more accessible to more customers," said Michael Tatelman, vice president of sales and marketing, Dell’s consumer business.

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