Dell creates single point of contact for partners

NEW DELHI: Dell India is looking at leaving no stone unturned in their endeavor to take the channel route to cater to customers in India.

In a recent move the company has brought about internal changes within its team to ensure that partners get better coverage and easy accessibility to the range of products offered by the company.

In the new model, called One Dell Distribution Team, the vendor has appointed a single team internally to further cater to the demands of the resellers and sub-distributors.

Talking about the newly incorporated change, Mahesh Bhalla, Director—Consumer Business, Dell stated, “We were getting a lot of feedback from our customers wherein they wanted us to have a single point of contact for both the SMB and the consumer range of products offered by Dell. For each of the consumer segments we had a different range and hence two separate teams were looking into pricing and other related issues for the same. This posed a lot of difficulty before our partners and they found the process lengthy and complicated. Hence we resolved to have one consumer channel team, known as One Dell Distribution Team to ensure better and faster coverage.”

Prior to the move, Dell had two separate teams internally. While one of them was responsible for fulfilling the requirements for the consumer range—Inspiron and XPS, the other team was looking into the demands for the Vostro range targeted at the SMB customers.

“With this move we want to ensure that we have enough people on board to cater to the demands of  partners. In addition we will now have a single channel program as opposed to two sets of channel programs that Dell extended earlier,” he added.