Dell bets big on distribution business

NEW DELHI, INDIA: Dell, leading technology solutions provider, announced that it will bet big on the distribution business to provide customers the latest and most relevant technology solutions.

The distribution led business will be a significant growth driver for Dell in its commercial business. Dell partners will now be able to meet customer demands for the best-of-breed enterprise products and solutions without any wait period. This will result in extending coverage across Tier 2 and Tier 3 cities.

Ravi Bharadwaj, executive director - Marketing, Dell India, said: "Dell is excited with this new foray of working together with the commercial distribution fraternity, as we see ourselves winning and growing with channel partners. Our comprehensive array of solutions and robust infrastructure will pave the path to success for us and our customers"

Ajay Kaul, channel head, Dell India, said: "Our Commercial Channel strategy has seen a lot of success and we have come a long way in our engagement with channel partners. These new initiatives will enable us to take giant leap in increasing the coverage across India and in ensuring that we meet the demands of our customers quickly. We are positive about the outcomes of our distribution strategy and are already witnessing the excitements from the partner community."