David Beckham becomes Motorola brand ambassador

NEW DELHI: Motorola
has today announced the signing of David Beckham as a global brand ambassador.
The three-year collaboration with David Beckham will kick-off with major
activities across Asia including advertising appearances and extensive retail
promotions rolled out across the network of Motorola stores and distributors
throughout the region.

The deal also includes the ability to embed exclusive Beckham content -such
as screen savers and video clips of the star in action - in Motorola handsets.

Beckham
will commence his brand ambassador role with immediate effect and will be seen
exclusively carrying Motorola products during the upcoming World Cup campaign.
Beckham will also be supporting important Motorola initiatives including the
newly launched (MOTO) RED mobile phone created to help eliminate AIDS in Africa.
Beckham will signal his public support for this campaign, in addition to his
ongoing UNICEF activities, to encourage his numerous fans to make a difference
and help in the fight to combat the disease.

Jeremy Dale, VP of Retail Marketing at Motorola Mobile Devices said ,"
David Beckham is a global icon and we look forward to working with him across a
range of projects. In particular, we're delighted that he'll be using his
immense popularity to help promote (MOTO)RED."

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