Dassault helping Myntra to get up, close and social with consumers

BANGALORE, INDIA: Dassault Systèmes, the 3D design software provider today announced that the online fashion portal Myntra had selected its ‘My Collection for Fashion’ industry solution experience to accelerate its internal and external processes.

Myntra as a technology company has always adopted best-in-class solutions and technology innovations to deliver fast-fashion concepts to their online platform. In their effort to expand and grow their in-house fashion brand business, ‘My Collection for Fashion’ will help Myntra streamline their existing processes and increase efficiency through seamless collaboration both internally and externally with their supply chain.

The solution will facilitate reduction in time and cost of physical samples and will ensure on-trend products reach online store faster. In addition to this, providing flexibility and decision support at all levels of the company are some of the added advantages that the product offers.

Based on Dassault Systèmes’ 3DEXPERIENCE platform, ‘My Collection for Fashion’ enables teams inside and outside a company to engage more efficiently in social innovation, connected design, seamless collaboration and supply chain coordination. ‘My Collection for Fashion’ provides brands and retailers with a new approach to collaborative innovation and helps them to develop the products consumers love, while improving global efficiencies and speed to market by up to 50 percent.

Dr. Chandan Chowdhury, Managing Director-India, Dassault Systèmes said, “Fashion and lifestyle industry in India is growing rapidly. We are delighted to have Myntra on board as a 3DEXPERIENCE Platform user. Over the years, brands have realised that consumer experiences are becoming the focal point of planning because experiences are bigger than products alone. And it is great to see this leading online retailer set the standards in addressing this critical requirement for world class online business”.

Ganesh Subramanian, Head – New Initiatives at Myntra shared, “We are constantly working towards enhancing our consumer experience by leveraging state-of-the-art technologies and rolling out new initiatives. We are glad to partner with Dassault Systèmes to implement its ‘My Collection for Fashion’ solution, which will help us bring exciting products faster to our consumers. We are aligned with the vision of the company for future roadmap of 3D technology for an enhanced user experience.”

Dassault Systèmes worked closely with its value added reseller Simbus to understand the customers’ requirements to create a value assessment that is critical for businesses.

Krishna Kumar, Founder Director, Simbus Technologies Pvt. Ltd. stated, “Simbus Technologies is honoured to facilitate the meeting of minds of two great technology companies, Dassault Systèmes and Myntra. The ‘My Collection for Fashion’ industry solution experience from Dassault Systèmes will set new benchmarks for the Indian online and offline retailers and brands in the consumer goods industry. It will also help them achieve global standards of excellence.”