D&B and SugarCRM to deliver integrated solution

SHORT HILLS, USA: D&B and SugarCRM today announced an alliance to enable seamless, native integration of D&B business content into SugarCRM.

The integrated solution will be available to customers in April 2014.

"Sales, marketing, and customer service teams are fighting a losing battle against incomplete data," said Mike Sabin, senior vice president, Partner Solutions, D&B.

"CRM users want to maximize their sales and marketing efforts, but until now they've had limited access to quality business information. Through our new partnership with SugarCRM, users can overcome this challenge with company, industry, and contact data flowing directly into their CRM."

Both companies aim to provide SugarCRM users with an intelligent CRM to grow their businesses through integrated access to prospect, customer, and opportunity information. Customers gain access to D&B's global data on more than 230 million businesses and 100 million contacts.

"Today's typical customer-facing individual is overwhelmed by the sheer volume of data available around prospects and customers," said Clint Oram, co-founder and CTO, SugarCRM. "Combining the powerful, intuitive user experience from Sugar UX with D&B's extensive data services enables Sugar users to turn ‘big data' into ‘little data'- leading to more informed and intelligent decisions, shorter sales cycles, and greater overall customer satisfaction."

SugarCRM users will experience a number of advantages:

• Time savings from more complete, current, and accurate information with no manual entry

• Faster closed deals by identifying the best prospects and gaining visibility into cross-sell and upsell opportunities

• Improved campaign effectiveness and metrics through more accurate lead data

• Stronger customer loyalty and advocacy through a 360-degree customer view

SugarCRM users can choose from three levels of D&B data integration based on their needs and budgets. Each level provides different types and quantities of company and contact information, as well as detailed industry and competitor data.

The integrated solution will be available through SugarCRM resellers. Users can purchase D&B data subscriptions from participating SugarCRM channel partners, who will provide local sales and support.