CyberMedia, CMP Media announce JV

NEW DELHI: CyberMedia India Ltd and CMP Media today announced a joint venture to build a global media portfolio focused on worldwide services.

CMP is a leading integrated media company serving the technology, healthcare and entertainment markets with 2004 revenues of $350 million. CyberMedia is South Asia's first and largest specialty media house.

The JV, CMP-CyberMedia LLC, combines the strength of these media leaders to better inform industry executives how to evaluate and secure services for their businesses. It will also provide marketers with access to the right decision makers for their messages by developing a comprehensive brand portfolio that will include print, online and events.

Pradeep Gupta, chairman and managing director of CyberMedia said, "This will be the first global product from an Indian media house addressing global readers. This move is part of CyberMedia's plans of expanding globally. We recognize the tremendous growth that has taken place in the Indian ITES-BPO industry.”

“This industry will continue to grow substantially over the next decade. We therefore chose to combine our BPO portfolio with CMP's Managing Offshore to broaden our reach into this new and expanding market. We are pleased to be tapping into the expertise of CMP Media to create a truly global brand across all media platforms,” he added.

Hoshie Ghaswalla, president (publishing), CyberMedia, will serve as the managing director of the JV. He said, "This is a winning combination for the outsourcing marketplace. Both companies share a deep understanding of the IT industry, and bring solid customer relationships and comprehensive databases to the joint venture, creating a strong foundation in which to build a powerful new brand. We look forward to working together to provide customers with the right products to address their outsourcing information needs."

Rusty Weston, founder of CMP Media's Managing Offshore, the first online newsletter focused on global sourcing issues, will serve as editor-in-chief.

An industry expert, Weston has travelled throughout India and most recently, presented BPO Satisfaction research findings at the Nasscom ITES-BPO Conference in Bangalore.