Cyber Monday sales on smartphone-optimized websites up 150 percent

PITTSBURGH, USA: Branding Brand announced the results of its Mobile Commerce Index for Cyber Monday, which showed a 150 percent increase in sales on smartphone-optimized websites.

The Branding Brand Mobile Commerce Index identifies retail trends across a sample of Branding Brand's clients in various industries, including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.

According to Branding Brand, 152 smartphone-optimized sites produced the following Cyber Monday results:

8,385,041 visitors (66.75 percent iOS; 32.87 percent Android)

60,788,678 page views (66.01 percent iOS; 33.57 percent Android)

190,351 orders (70.06 percent iOS; 29.72 percent Android)

$82.16 average order value ($83.23 iOS; $79.68 Android)

29.31 percent of total e-commerce traffic came from smartphones

The above numbers do not include data from Branding Brand apps or tablet properties.

Compared to 2012, the Branding Brand Mobile Commerce Index showed the following year-over-year gains for the 46 smartphone sites tracked during both periods:

Visits increased 78.02 percent

Page views increased 103.91 percent

Average order value decreased 4.44 percent

Mobile sales increased 149.91 percent

Chris Mason, Branding Brand co-founder and CEO, said: "While visits, page views, and mobile sales increased, average order value decreased. Aggressive promotions, as well as the rise of free shipping, can impact final basket price."