CxO Of The Week: Rana Vikram Anand, President, Indifi Technologies

CXO Of The Week: Rana Vikram Anand, President, Indifi Technologies, he has more than two decades of experience in leading high performing sales & product

Ashok Pandey
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CXO Of The Week Rana Vikram Anand President Indifi Technologies

CxO Of The Week: Rana Vikram Anand, President, Indifi Technologies


Your top priority while making decisions to improve tech infra in your organization?

While ramping up the tech infrastructure, we prioritize our actions based on the need to improve customer experience. The focus is on enhancing the ease and speed of accessing credit for the underserved Indian SME / MSME borrowers. We are also consistently looking for new ways to ensure easy exchanging of information / data between all our partners and stakeholders.

Challenges you face in driving digital transformation?


One prominent challenge is in making customers understand the new and evolved ways of accessing credit that we offer. A bulk of the borrowers that we cater to are used to certain processes of traditional lenders. We are changing this paradigm with online data gathering, sanctions, and fulfillment including e-KYC and E-signing of agreements instead of physical agreements. Therefore, a lot of them have to be handheld through the digital process and have to be made comfortable with the on-going digital transformation.

Do you feel that freshers in the industry come with only basic knowledge but don’t have the right skills to fulfill job requirements? If yes, your suggestion to students and colleges?

No, we don’t agree with that statement. In fact, a majority of freshers today are bright and very well aware of how things function. Our hiring is for different functions and in keeping with the profiles and skills required, our hiring includes fresh graduates as well as students from IITs and IIMs and other such institutes. However, it helps with quicker induction if students have completed shorts internships as part of the graduation program and also have been exposed to analytics and the current tech trends.


What’s your mantra to become successful in life?

Respect for my fellow colleagues coupled with a positive attitude, perseverance, and integrity in action have together helped me be satisfied with my work and the outcomes.

What would you like to give back to the society?


Our vision at Indifi is to serve the burgeoning segment of entrepreneurs in India. We achieve this by using an optimal business model to meet the financial needs of the "underserved/ unserved" SME / MSME segment.

Your favorite book and what are you reading now?

My all-time favorite book is "Think and grow rich" by Napoleon Hill. At the moment, I would like to find the time to read “Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping Our Future” by Ashlee Vance.


What do you enjoy doing in your spare time?

I am a movie buff and I enjoy traveling.

Achievements (Awards & Recognitions)


My biggest reward and recognition is the trust and faith of the various people and teams that I have worked with across my career


Mr. Rana Vikram Anand comes with more than 2 decades of experience in Retail & Commercial Banking


Prior to joining Indifi, Rana has held a host of leadership positions in ANZ Grindlays Bank, ABN AMRO Bank, the Royal Bank of Scotland and RBL Bank. He played a pivotal role in creating and executing the RBS India, Retail & Commercial (R&C) Change and Transformation strategy.

First Job - ANZ Grindlays Bank, India

Education - He holds a masters degree in management studies from JBIMS and Bachelor of Arts (Hons) Economics from Hindu College, Delhi University.

He has also been a part of executive development programs from Harvard Business School, India, INSEAD and ISB.

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