HYDERABAD: BBM Infotech Pvt. Ltd., a software products and services company, is developing a customized automation tool for cigarette and tobacco companies.
The Hyderabad-based company touted that the package would be more interactive
in nature, with less turn-around time.
Sanjay Solanki, VP - Finance & Projects, BBM Group said, “this product can
be integrated in multi-function environment, and also has the ability to
interface with existing ERP applications. Above all, it would cost 1/6th less
than the traditional ERP applications.”
J Srinivas, VP, BBM Infotech, said, “we are in the requirement analysis phase.
We should be able to finish the documentation work, testing and start the pilot
implementation soon. We intend to release the product in the next three to four
months.”
Solanki said that the geographies like UAE, West Africa, and Asia-Pacific would
be the targeted markets for this product. Detailing about the marketing
strategy, Solanki said, “BBM Group has presence in more than 90 countries,
hence networking and marketing our product only becomes easier.”
According to Srinivas, there are around 1,500 tobacco companies and around 400
cigarette factories across the world. “ERP applications from major players are
rigid in nature and expensive, and only few large companies have deployed them.
We are targeting the mid-sized and small companies in this space,” said
Srinivas.
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Customized automation tool for tobacco firms
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