Customer's intent capture, automated?

BANGALORE, KARNATAKA: A company claims it has developed a breakthrough, patent-pending, next-generation approach that dramatically improves the volume of qualified leads, increases sales pipeline velocity, and delivers unique value by connecting sales teams with qualified prospects in real-time. LeadForce1 officially launched today with a mission to change the dynamics of enterprise marketing automation.

"While we were already using a marketing automation solution, it was limited only to the leads resulting from form-fills", said Heather Dalloul, AVP of Marketing at Symphony Services. "LeadForce1 presented an innovative solution to grow our lead generation many-fold. They have a compelling value proposition and the implementation is also quick. LeadForce1 has opened new doors for our business and I would recommend it to anyone looking for a smart and cost effective lead generation solution."

LeadForce1 explains its claim saying that it offers the unique benefit of being able to determine an online visitor's interests and intent, using advanced behavioral analysis. Marketing and sales teams can now precisely manage lead nurturing programs and effectively target messages and offers that are customized around the interests of each individual lead. The result is marketing campaigns with greater impact, larger sales pipelines, and improved sales productivity, it adds.

Forrester Research opinion supports the LeadForce1 vision, as the press release cites. "Tools that monitor online activity, match visitors against commercial databases, look up their firms and roles, and help sales proactively chase buyers across the web take priority over technology that manages demand once it comes in the door", says Laura Ramos, Principal Analyst at Forrester.

The disconnect between sales and marketing teams is a major cause of concern for most B2B organizations, especially when it comes to the lead management process. "LeadForce1 gives us actionable data for building our sales pipeline that other services lack. Combined with its ease of use, the actionability makes it the most effective lead generation solution we've used for our website" said Bert Armijo, VP of Sales for 3Tera (now Computer Associates).

"With existing marketing automation solutions, pursuing leads is a reactionary process. The data provided lacks intelligent insight into the leads, and the real-time information required to take proactive action is not available," said Srihari Kumar, LeadForce1 CEO. "The LeadForce1 solution resolves these issues with a closed-loop approach through the entire lead life-cycle, from providing highly detailed information about anonymous website visitors, to triggering live sales conversations with prospects in real-time, thus enabling shorter sales cycles and higher ROI for businesses."