SEATTLE, USA: OpenMarket, a enterprise mobile engagement company, today announced that Global 2000 companies are increasingly adopting its Mobile Engagement Platform to power company-wide mobile communication initiatives leveraging SMS, MMS, push notifications, email and voice.
In an effort to optimize processes and connect more personally with customers and employees, global enterprises are selecting OpenMarket to help transform their businesses using mobile, said a release.
The release further added that OpenMarket's SaaS-based Mobile Engagement Platform allows global enterprises to easily create and deploy mobile engagement services without provisioning expensive infrastructure.
"The value of SMS within the enterprise continues to grow, which is showcased by billions of B2C messages sent per day across the world," said Jay Emmet, general manager at OpenMarket.
"Enterprises are still realizing the benefits of mobile messaging as an effective and ubiquitous channel for a variety of use cases. Whether it's HR communicating payroll information to staff, IT sending out system outage notifications, or customer support confirming service appointments, the entire organization can benefit from leveraging the mobile channel for customer and employee engagement," added Emmet.
Enterprises can access the OpenMarket Mobile Engagement Platform via a web-based GUI or directly via service APIs.
The platform supports features such as personalization, scheduling, logic and decisioning, list management, user segmentation, and reporting.